When watch executives and enthusiasts gather at events like the WATCHPRO Salon and Dubai Watch Week, the talk of Rolex is never far away, and the most cheerful comments you’ll hear will be grudgingly respectful. It seems that this feeling in the best swiss replica watches world has not leaked to more than a few people, as Rolex has been named the number one consumer superbrand for the second year in a row.
And I’m not just referring to the number one ranking in competition with Omega, Cartier or TAG Heuer. It topped a league that included toy makers and toilet roll manufacturers.
“While this year has continued to see dramatic changes in the way the British public lives and shops, we continue to rely on the comfort provided by the major brands. Many congratulations to Rolex, which remain demonstrate consistency in quality and luxury. Only once in the last ten years has it missed out on the top ten list,” said Damon Segal, CEO of Superbrands UK.
Lego, the previous winner, is back in second place after dropping to fifth last year, while payment card company Visa is in third place. Dyson returned to the lead after a two-year absence, soaring to fourth place, while toilet roll maker Andrex was fifth.
Apple came in sixth, halting a decline in public ratings of the multinational technology giant that had previously threatened its position. Mercedes-Benz was the top-ranked automaker and seventh overall, and British Airways rebounded after several years out of favor to become the eighth highest-rated airline. Coca-Cola and Samsung occupy the remaining spots in the top ten.
When it comes to overall trends, the impact of lock-in is clear. Netflix cheap fake watches, Amazon, PayPal and Just Eat are considered the brands most relevant to the way people live now, as we increasingly sign up for TV subscription services, shop online and order more home delivered meals.
Among commercial brands, Pfizer (Pfizer) and AstraZeneca (AstraZeneca) moved up 46 and 100 spots, respectively, reflecting the impact of the pandemic on reputation. Aldi is considered to be the most relevant supermarket. Among business professionals, the top ranked brand is Google, with technology companies taking the top four spots. The data shows a significant change in consumer perception of high street retailers, although they are still considered super brands..